03 APR 2025
The Race for Rankings – Who Wins?
The high effort required to create a submission often leaves little room for content optimization. It's all the more crucial how legal directories and law firms position themselves strategically in this competition for rankings, research, and resources.
Where are JUVE and the legal directories heading?
Good submissions require significant resources – both on the law firm and editorial sides. Legal directories are deliberately investing in expanding their databases to make research more efficient. Beyond careful editorial work, there's also a growing desire for structured submissions on this side. JUVE took an important early step with its research platform – and more will follow.
Thanks to advancing digitalization, legal directories already offer more precise tracking and genuine data transparency for reference contacts. However, this is only achievable through consistent digital transformation.
Marketing & BD – Time to release the handbrake!
Marketing and business development departments at law firms face growing pressure: They must work data-driven, automate processes, and think strategically. Yet with Excel spreadsheets and limited resources, that's barely achievable. Without automation, marketing gets stuck in manual tasks. A central knowledge database is essential – references, mandates, and attorney profiles must be centrally accessible at any time. Tools for submission processes, pitches, and rankings help here.
Efficiency boosters: Technologies and automation
Software solutions like Lawrence – an automation tool for submissions – relieve law firms of time-consuming tasks. They optimize processes, strategically use data, and automatically fill research questionnaires. The result: less effort, lower costs, and more room for content quality.
Submissions without stop-and-go – With Lawrence straight to the finish
The marketing director of a major law firm using Lawrence is enthusiastic: "Since we've been using Lawrence, everything is much easier. The attorneys or assistants enter their deal descriptions directly into the database, and we can create submissions and pitches at the push of a button."
How does it work technically? All participants work on a central platform that structures the entire process. Mandates and references are automatically suggested, requiring only confirmation. Lawrence then fills the questionnaire automatically. Mandate updates happen centrally and are immediately available for future submissions.
From tedious to effortless – the JUVE interface
Lawrence is the only tool on the legal market that fully digitally maps a JUVE submission. Law firms can create their submissions directly in their own Lawrence environment and transfer them to JUVE with just one click.
Conclusion: Those who don't digitalize now will fall behind!
The transformation of marketing and BD departments is no longer a future topic. The shift from manual, spreadsheet-based processes to technology-driven, efficient processes is a necessity to remain competitive.
The marketing departments of leading law firms in Germany – including CMS, Görg, Heuking, Poellath, SZA, and Oppenhoff – are actively shaping the data-driven future of legal marketing and rely on Lawrence. In Austria and Switzerland, industry leaders like Schönherr, Wolf Theiss, and Bär & Karrer are also driving this transformation and use Lawrence as part of their digital strategy.